SearchMedica

NEW YORK, OCTOBER 1, 2007 – SearchMedica.com, the specialty oriented professional medical search engines that contain only practical clinical information, today announced it has received the Standard of Excellence WebAward from the Web Marketing Association.

“Doctors tell us often that SearchMedica makes finding clinical information online much more effective and efficient than with consumer search engines,” said Cyndy Finnie, senior product manager for SearchMedica. “Receiving this honor from the Web Marketing Association shows the greater online community is taking notice of the unique solution we’ve developed for medical professionals and the growing appreciation for vertical search engines, which often provide the most effective and efficient search tools for professionals across a wide range of industries.”

More than 2,400 sites from 40 countries were evaluated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The Web Marketing Association’s WebAward judges are industry leaders who donate their valuable time and expertise to help set the standard for Internet excellence. The Standard of Excellence is awarded for outstanding achievement in Web site innovation, design and ease of use.

In each of the SearchMedica vertical search engines, built for oncology, primary care and psychiatry, clinicians receive a specialist’s view of the Web and an easy to use interface. SearchMedica provides more credible medical information than any other search engine available today, leveraging the medical expertise of thought leading physician editors and practicing physicians.

Searching on the term melanoma on Google, for example, returns more than 10,000,000 results, most of which are geared toward consumers. The same search on SearchMedica Oncology nets fewer than 75,000 results from credible sources of reliable medical information. Results are further refined into categories that help medical professionals quickly find the information and resources they seek, which can also be prioritized by publication date.

Anyone can use SearchMedica, but healthcare professionals are encouraged to register to receive updates about new content and tips on how to use various advanced tools within SearchMedica. The 2007 Standard of Excellence WebAward is the first WebAward earned by SearchMedica, which first became available to U.S. medical professionals in November 2006, with the launch of SearchMedica Psychiatry.

About SearchMedica.com:
SearchMedica.com indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from SearchMedica.com than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since SearchMedica.com is advertiser supported, medical professionals pay nothing to use the specialty search engines. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research, and evidence-based articles written for practicing healthcare professionals. In addition to ranking search results according to relevance, SearchMedica also organizes results into categories such as practical articles and news, research reviews and editorials, evidence-based articles and meta-analyses, practice guidelines, clinical trials for patients, continuing medical education, and alternative-complementary medicine. SearchMedica is currently available at www.SearchMedica.com.

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